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I think I need more grey NBs...

So September 5 is #nbgreyday Generally speaking I think manufacturing special dates as a way of celebrating a product is corny, but NB has been a massive part of my life & I feel like the way it’s executed stands true to the company’s approach. This year there’s 2 versions of the classic 997 which (if you know me) is probably one of the most significant shoes of all time. I’ve dedicated an entire project to compiling every version of this shoe via @997archive for goodness sake! These here are one of the two shoes releasing tomorrow, this being the more conventional 997 with all branding removed except for the embroidery that normally resides on the tongue now taking place of the N. Seeing the rest of the shoe completely naked is pretty impressive & testament to the fact that the branding really is secondary to what makes a pair of NBs so recognisable. There’s another pair in this set which is the 997 Sport, which takes the classic USA made upper & fuses it to a contemporary futuristic looking sole. I actually really dig those as well which is something most wouldn’t expect me to say. I’d love to say I’ll be wearing these tomorrow but annoyingly they’re a size too small so I’ll have to make do with one of the many pairs of grey NBs I have already (lol). If someone gets a US10 they want to swap for a US9 hit me up! Thanks to NB for the gracious gift regardless, they actually rocked up in a massive paint tin emblazoned with the NB grey colour code; a hoodie & custom NB paint brush!

Thanks to @thomaslindie for reminding me of the fact that I made this for the @sneakerfreakermag “best of the best 2008” It (fortunately) never made it to print. Big ups to @hanonshop for using my quote from the previous year though. Nostalgic for a time when sneakers were more weird & fun.

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