CONTRA Store
CONTRA is a store established by myself & business partner Tasfeen. The focus for the retail endeavour is to source & sell high quality designer goods that arenโt readily available elsewhere.
What I Did
Creative Direction
Marketing Content
Copywriting
Graphic Design
Events
Community has been at the core of CONTRAโs operations since the day it opened, as such events have played an integral part in keeping the business in touch with the local community
Along with our own initiatives CONTRA has also worked in tandem with brands to create experiences that bring a genuine edge to what can sometimes feel generic or under considered.
Art has also been a key driver for CONTRAโs direction & working with local artists has helped to continue the storeโs role as an important member of the Brisbane creative community.
Socials
Copy is presented in an approachable manner with an unpretentious voice aimed at creating a welcoming environment, reflecting the in-store experience.
Social content is conducted in a similar manner with lighthearted imagery mixed in with more serious campaigns commissioned with local creatives.
